Ah, the thrill of the chase, the buzz of the countdown - there's nothing quite like the tantalizing build-up to a product launch. But creating that buzz isn't just about sheer luck or pulling a rabbit out of a hat. No siree! It's a meticulous art that demands creativity, strategic planning, and just a dash of showmanship. Buckle up, friends, because we're about to dive headfirst into the wild world of pre-launch strategies for your digital product.

Picture this: you've just thrown the most epic house party (well, 'book' party), but, alas, the noise of the social media streets has drowned out your invites. Your precious brain-baby, aka your journal, is all dressed up with no place to go. Your masterpiece is lost in a sea of hashtags, lost amidst tweets, shares, and Snaps. But fear not, dear author. It's time to roll up those sleeves, put on your retro promotional sunglasses, and strut into the vibrant, quirky, sometimes downright weird world of millennial and Gen Z marketing. Are you ready? Of course, you are! Let's do this.

Have you ever been captivated by a story so enthralling that you simply couldn't put the book down or walk away from the screen? What if you could harness the power of storytelling to create the same mesmerizing effect in your marketing campaigns? The good news is: you absolutely can! In this blog post, we delve deep into the fascinating world of storytelling, exploring the psychological principles behind its magic and sharing practical tips for weaving irresistible stories into your marketing strategy.

How to Avoid Shopping Cart Abandonment   Shopping cart abandonment occurs when a customer adds items to their online shopping cart but does not complete the purchase. In other words, they abandon their virtual cart before proceeding to the checkout process and completing the transaction. Cart abandonment is a common issue in e-commer...

If you haven't been using TikTok for your small business, then you've seriously been missing out on all the TikTok love that small business owners have been getting. TikTok has the power to take your small business from zero orders to over hundreds of orders in one day! I've seen and heard success stories. Here are 10 ideas  for your small business: