Picture this: you've just thrown the most epic house party (well, 'book' party), but, alas, the noise of the social media streets has drowned out your invites. Your precious brain-baby, aka your journal, is all dressed up with no place to go. Your masterpiece is lost in a sea of hashtags, lost amidst tweets, shares, and Snaps. But fear not, dear author. It's time to roll up those sleeves, put on your retro promotional sunglasses, and strut into the vibrant, quirky, sometimes downright weird world of millennial and Gen Z marketing. Are you ready? Of course, you are! Let's do this.