How to Make Money Selling Digital Products
Selling digital products has made me over $50,000! You read that right, $50,000 and counting. When I first started creating digital products back in 2017, I never thought I’d get to a point where I could say I created over 200 digital products!
I know right! That sounds like a lot! But it’s very easy and doable. There was a lot of trial and error and I’ve been perfecting this craft for the last 4 years!
The key to creating digital products fast is that I create an outline and work from that outline. But making money from your digital products is a whole other subject. So how did I make over $50,000 by selling digital products?
What kinds of digital products can you create? There are so many to choose from including:
- Swipe Files
1. Choose a Niche
Choose a specific industry that you could sell digital products in. One mistake NOT to make is to try and sell to everyone. Everyone is not your ideal client. Choose a specific niche and stay within that niche. There are tons of different subcategories that you can branch out into once you choose your niche. For example, if you choose to write eBooks for nursing students, you could use topics such as “How to ace your Nursing Exam” or “Basic Nursing Principles they don’t teach you in nursing school”. The topics are endless.
2. Choose a target audience
Every niche has an audience looking for a problem of theirs to be solved. Choose a target audience and define them. Get to know what situation they’re in so you can better solve their problems with your products. Your target audience will always have pain points (or something they’re struggling with). That’s where you come in. You’re going to position yourself as the solution to their problem by writing an eBook or providing solutions and tools that they’re in need of.
3. Create an outline
If you’re going to be selling digital products, such as eBooks, for instance, you’ll need to start with an outline. Outline everything you’ll cover in your eBook. That way, you won’t get stuck on what to write next. An outline can help you significantly because it’s like your guide, your roadmap. Without your guide or roadmap, you won’t know where to turn next. You should always have your plan mapped out.
4. Create your digital product
I use Canva to create all of my digital products such as eBooks, cheat sheets and freebies. Canva is an all-in-one platform to help people who have little design skills create beautiful graphics like business cards, banners, product labels, social media posts, social media story posts and so much more.
The great thing about Canva is that you access all of this content for FREE or you can upgrade to the PRO and get access to all of Canva’s features for just $13 a month! So if you aren’t really a design pro, you can use Canva’s numerous templates and graphic fonts and elements.
One tip I would give is to not use the templates exactly as they are. Change the colors and fonts to suit your needs. Otherwise, you could end up with the same design as someone else.
5. Proof-read your eBook
Before putting your eBook onto the market, this should be an obvious step, but somehow, MANY people skip this step and end up with grammatical errors and typos everywhere.
Pease proof-read your book!
6. Choose a Platform
There are so many different platforms that you can sell on including Etsy, eBay, Amazon, or your own Website (Shopify, Squarespace, Wix, etc.). There is no one best platform to sell on. I started selling digital products on Etsy in 2017 and since then, I’ve moved to my own website using Shopify.
There are pros and cons to having each platform. For instance, the pro’s to having an Etsy shop are that you are placing yourself on a platform that is already established and you can have the possibility of having your products in front of a lot of eyes right off the bat, as opposed to having a website that you’d have to promote and market on in order to get people on your site.
There are some con’s to having an Etsy shop though. For instance, if a customer gets angry with you and decides to leave a bad review, Etsy can keep that review up and it could deter other customers from buying from you. However, if you had your own website, you could control the reviews and control what kind of reviews are accepted and fair and what ones are not.
With your own website, you can also control other aspects of the customer experience. For instance, you can capture your visitor’s emails by offering a freebie (lead magnet), you can customize their journey and track their movement on your website using a pixel.
7. Start Selling
To make money with your digital product, you’ll need a way to promote your product. You can do this numerous ways. Here are a few suggestions:
- Create a landing page and capture email addresses by offering a freebie. Then once you get their email, create an email series to nurture them and eventually sell to them.
- Run ads on Facebook and either capture leads there or send the ad to a landing page which will have your irresistible offer.
- Build a community on social media and nurture your audience which you will eventually sell to
- Promote your product daily on 2-3 social media platforms synonymously. There are tools out there such as Planoly that will allow you to schedule a post and it will post to all 3 of your social media accounts at once so that you don’t have to post 3 different times and use up all of your time.
Be sure to remain consistent with posting to social media, building and sending emails, building up your online presence and building your authority.
Remember, your community wants to see you be consistent because that builds trust. And when they trust you, they buy from you!