Getting the Sale: How to Get your Customers to Buy
Getting your customers to buy your products isn’t rocket science. Customers just want you to guide them through to the sale. Telling them exactly what to do and where to go is how you’ll secure the sale. If you’re expecting SEO and other forms of marketing to do the work for you, you’re going to be sitting next to an empty bank account every day.
Give them Call-to-Actions – What’s a call to action? It’s a prompt you give the customer to go get the product you’re currently promoting. Examples of Call to Actions are:
- Click the link in the bio
- Shop Now
- Sign Up Today
- Subscribe Now
Giving them an action to perform increases the chances that they’ll actually buy. While a call to action is normally around two or three words, it can also be a few short sentences to sum up what you want your customer to do. Don’t make the call to action too long. If it is, interest may be quickly lost. Keep it short and to the point.
Tell them how to access your products – If a potential client or customer cannot easily find your products or easily access them, they’ll give up trying. Or if it’s like a maze trying to get to your products, they’ll leave without buying anything. You don’t want to lost the sale simply because your website is confusing or lacks the tools to help get your customer to the finish line aka the check out page.
Position Yourself as The Solution to their Problems – Studying your clients is extremely important when it comes to finding out their needs and then offering products that fulfill their needs.
A good way to do this is to show the customers what exactly your product will do for them. Will it help them boost engagement? Will it help them learn the ins and outs of starting a business? Get definitive and then you’ll have them hooked.
But they won’t see you as the solution if you’re too salesy. You have to be a solution rather than a sales pitch. If you’re sounding like you’re trying to sell something, that will turn a lot of people off.
Offer more Payment Options –A huge reason why a lot of people may not be buying from you could be the payment options you’re using. Are you offering at least 10-15 payment options? Some people have preferences as to which payment methods they want to use.
So its important to cater to a wider variety of people with a variety of different payment options. Currently, my shop is accepting Apple Pay, Google Pay, Visa, Discover, Paypal, Amex, JCB and tons of other options including Stripe.
Offer More Products – If your sales seem stagnant, try offering a broader array of products. For instance, offer products for customers in the beginning stages, intermediate stages and Advanced stages so there will be something offered to each group.
By broadening up your product line, you’re opening up your bank account for more room for sales. Think about going into a store. If a store didn’t have your size, would you shop there? No. So that business would be losing money because they’re not offering products for every size range.
Now that you have the tools to get more customers to buy your products, lets see you hit those sales targets. So to recap, in order to teach your customers to buy and get the sale you have to:
- Give them a Call to Action
- Tell them where to go to get your products
- Tell them how your products will benefit them
- Position yourself as the solution to their problems
- Offer more payment options
- Open up your product variety