Unless you live under a rock, then you know the household name Kylie Jenner and how crazy popular and even more successful she became when she launched her famous lip kits through her world renowned Cosmetics Line Kylie Cosmetics.
Kylie is one of the most successful of the Kardashian-Jenner sisters after she created a ground-breaking, billion dollar cosmetics brand from the ground up, creating even more of a conversation around her name. Self-made or not, she has the clout and she knows how to brew up the controversy it takes to dominate the headlines and drive traffic to her Lip Kits. So what has Kylie taught us about Business?
1. Utilize Customer Reviews - If you take a look at Kylie's IG feed, you'll notice she has utilized USER GENERATED CONTENT to give social proof. Social proof is proof that customers are buying and enjoying your products. If you're not using great reviews and client testimonials to boost sales, you're doing it wrong.
2. Be Controversial - Kylie is the controversy queen. Not only has her life been captured on film since before she became a tween, but she has risen to fame on the heels of multiple controversies including getting plastic surgery on multiple parts of her body, making controversial statements and creating hype around her relationships, friendships and partnerships.
Kylie didn't have to try all that hard to get @ed in TMZ or any other controversial tabloid media companies. However, what she has taught us is that there is no such thing as bad press.
3. Capitalize on what you know - As Kylie grew up under the watchful eye of the public, she became enamored with the beauty industry, uncovering the ins and outs of not only cosmetics and skincare but business as well. She knew very well that not only is the beauty industry a billion dollar industry but that will her family's name along with hers, she could penetrate a portion of the market share, build up the hype and then cash out when its time: And that's exactly what she did.
With a momager like Kris, it's no wonder Kylie is the name she is. And we can all stand to learn a few lessons from Kylie and her momager: Business is business. Controversy sells and use what you know to make your coin.