Search engine optimization, or most widely know as  SEO, has become a huge priority for marketers. That's due to the fact that, the higher a company can reach on search engines, the more traffic, more leads, more conversions, and more sales they'll get. Effectively utilizing SEO for your business site is a lot more complicated than simply adding the right words to your copy. There are the three crucial SEO elements, when done correctly, that will help boost traffic to your website.

1. Keywords

The most fundamental aspect of SEO is to include keywords in your header tags, title, meta descriptions, and the body of your content. They are what tell search engines what your site is about and they show them that your pages are relevant when users search for those particular keywords. Your aim should be to use long-tail keywords. By focusing on the long-tail keywords, you have a better chance of ranking well and attracting more qualified leads to your site.

 

Along with including keywords that tell what your site is about, you should also include location-based keywords. Since the search engines have no idea where your business is located, you need to add city and regional names if you want your website to show up in searches of a particular area.

There are many websites out there that can help you with your keyword research such as::

- Yext

- Agency Analytics 

- SE Ranking

- Moz

- Google Adwords

- Google Trends

- Google Analytics

 

2. Content

In addition to including keywords, you need to make sure that your site has quality content if you want to rank well. While search engines aren't able to read your articles, they can look for a few signs to determine whether your content is worth recommending. The first sign being the length. You want to make sure that when you are creating pages, that they have substantial content. Rather than writing short blurbs, which is easier to tackle, you should be aiming to create content that will provide comprehensive information to your visitors.

This means that your blog articles should not be any shorter than at least 300 words. However, CoSchedule found that blog posts with at least 2,500 words ranked better in search engines. 

 Put good effort into the content you create for your website. Write blog posts weekly, upload visually appealing images and create great, high quality marketing videos. Quality over quantity. People that come to your website will appreciate your content if you pay close attention to quality instead of worrying about quantity.

3. Back Linking

Your website is also ranked by the number of unique domain names that are linking back to your site. The number of backlinks to your site indicates that other site owners are referencing your content on their websites. You can increase the number of backlinks pointing to your site by guest blogging. Not only will this get more sites to point back to your site, but it is also a great way to increase traffic and gain new audiences.

The best way to think of back linking is to think of websites as celebrities. If your website is mentioned on The Jasmine Brand of TMZ, you're more likely to get recognized and rewarded by ranking higher on Google's search engine.

So If you want to attract more visitors to your site, then you need to work on enhancing these SEO elements. SEO doesn't have to be a headache. Simply take your time and create a great SEO friendly site.